What is Video Marketing? How to Use It?

Video Marketing Can Expand the Reach of Your Business

 Video Marketing

Video marketing has become an increasingly powerful tool for reaching and engaging audiences across various platforms. With the rise of social media and video-sharing sites, creating and distributing video content has never been easier or more effective.

One technique is to use video marketing to get referrals to other traffic sites and build powerful downlines. The great thing about videos is that they are evergreen and if you make quality videos they’ll continue to receive traffic long after you upload them.

Some popular platforms for video marketing include:

• YouTube. The largest video-sharing platform, offering extensive reach and monetization options.
• TikTok. Known for short-form, viral content, particularly popular among younger audiences.
• Rumble. Rumble is known as free speech platform and has 78 million active users per month.
• DailyMotion. Many people may be surprised to find out that DailyMotion still has over 300 million active users worldwide.
• Vimeo. Vimeo is primarily a video hosting site, although it can be used as a search engine that isn’t it’s primary purpose.
• Odysee. Odysee is video sharing site that runs on Blockchain technology and rewards users for publishing.

Easy Ways to Create Videos

Creating videos has never been easier and showing your face is also not neccesary at all. Personally, for videos like this I recommend using a free screen recorder such as FuseBase Pro which has a free and paid edition. This simple tool allows you to record your desktop and create video tutorials with ease. If you want to further edit your videos beyond what is available in youtube you could try out ClipChamp from Microsoft or CapCut. Both are freemium services with certain limitations but should work fine for small tutorial type videos. You can try out both or take a look at youtube for some tutorials. However, both are pretty straightforward and intuitive.

Your first few videos may not be the best quality, this is normal. You may also find that the audio doesn't sound quite how you want it too. If this is the case you might try getting a better quality mic and putting your audio through audio software to clean it up and reduce background noise. You could also use text to speech AI voices although those tend to not sound as authentic as a real human voice. If you plan on making lots of videos though it could be real time saver.

Conclusion

Video marketing can be excellent way to push traffic to a website or offer. By creating videos centered around free traffic sites you can earn referrals and start building hands free traffic for your email list and create lifetime customers. One video can be shared on multiple sites maximizing the return on time invested. Free tools can be used to record, edit, and clean up audio. AI can also be used to speed up the process as needed. Playing around with various tools can allow you to find a style that suits you and your audience.

What do you think? Was there anything we left out? Let us know in the comments below!

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